The Interactive Edition has seen the rate of new subscriptions slow somewhat. It had 350,000 subscribers in December. The new service creates sales opportunities, Mr. Kilgore said. Marketers can advertise on the e-mail service even if they don't advertise on the Interactive Edition. Four advertisers, such as Salesforce.com have signed on. None advertises on the Interactive Edition.
Copyright January 2000, Crain Communications Inc.