'WSJ' Online expects subscribers to double

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The Wall Street Journal Online next year is expected to double itspaid subscriber base from its current level of close to 50,000, said PeterR. Kann, chairman and CEO of parent Dow Jones & Co. at this week's PaineWebber Media conference. The figure could be higher if there is a highconversion rate from a group of 100,000 controlled subscribers paid for byMicrosoft Corp., but he is planning for most of them to drop off. While thesite is still expected to lose money next year,Mr. Kann predicts it will be "breaking even or making a small profit" in1998.

Copyright December 1996, Crain Communications Inc.

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