WSJ staples marketing deal with office retailer

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The Wall Street Journal Interactive edition ( is teaming with office supply retailer Staples to market subscriptions for the interactive edition. Under the marketing deal, Interactive Journal subscription packages will be available at point-of-purchase displays in 200 Staples stores. Beginning today, two offers are available to Staples customers, allowing potential readers to purchase a 60-day subscription for $4.95 or a 13-month subscription for $49. The arrangement with Staples is exclusive in the office products category for a limited time, but the interactive edition plans to expand the program to other retail outlets.

Copyright September 1999, Crain Communications Inc.

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