The Wall Street Journal Interactive edition (www.wsj.com) is teaming with office supply retailer Staples to market subscriptions for the interactive edition. Under the marketing deal, Interactive Journal subscription packages will be available at point-of-purchase displays in 200 Staples stores. Beginning today, two offers are available to Staples customers, allowing potential readers to purchase a 60-day subscription for $4.95 or a 13-month subscription for $49. The arrangement with Staples is exclusive in the office products category for a limited time, but the interactive edition plans to expand the program to other retail outlets.
Copyright September 1999, Crain Communications Inc.