WSJ.com swings for the green with interactive golf promotional effort

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The Wall Street Journal is rolling out an interactive golf consumer promotion for WSJ.com. Business professionals in New York, San Francisco, Chicago and Boston will get a chance to play an interactive game of golf as part of an effort to get them to read WSJ.com and sign up for a free trial subscription. This is the first significant promotion of the online Journal; key celebrities and sports personalities have been signed to make appearances during the six-week promotion. Radio and online advertising support the effort; Octagon Sports Marketing, Stamford, Conn., handles.

Copyright August 2000, Crain Communications Inc.

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