Jerry & Ketchum, New York, ran an advertisement in Wednesday's New York Times
that declares across the top of the ad, "This advertisement was refused by The Wall Street Journal
." The ad, which announced in newspaper column layout that Ruff Hewn, New York, awarded the agency a $5 million account, was turned down because it resembled WSJ's news format, according to a spokesman for the newspaper. Agency Chairman Jerry Della Femina said the word "advertisement" was written 18 times across the border of the ad but the newspaper still wouldn't accept it because they insisted it be reduced to two columns instead of three.
Copyright June 1995, Crain Communications Inc.