Wunderman unit gets $435,000 grant

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Wunderman Cato Johnson's icg@wcj.com interactive communications group received a $435,000 grant from the Markle Foundation to study the effect of Web-based promotions on educational sites. The agency will monitor several Web-based traffic drivers against a control of traditional media PR and advertising efforts to drive users to the Markle Foundation's Reinventing America II site.

Copyright November 1996, Crain Communications Inc.

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