Wyndham International, Dallas, selected Kirshenbaum Bond & Partners, New York, for its estimated $40 million flagship Wyndham hotel account, following a review that had TBWA
/Chiat Day, Playa del Rey, Calif., as the other finalist. Wyndham Senior VP-Marketing Andrew Jordan, who led the review, said the 170-plus-unit upscale hotel chain needs "to solidify a branded position." Richards Group, Dallas, which also handles budget chain Motel 6, was the incumbent. Kirshenbaum's first work is expected in the fall with a fresh tagline to replace "The right way, the Wyndham way."
Copyright June 2000, Crain Communications Inc.