The tour, starting in July and running until the Nov. 8 launch of Xbox, will allow consumers to play games on the new console and sample the juice drinks. The tour will hit dozens of metropolitan areas.
SoBe joins Tricon Restaurants' Taco Bell as a promotional partner for Xbox. The Taco Bell tie-in will begin closer to the game system's launch. -- Tobi Elkin
Copyright June 2001, Crain Communications Inc.