Hoffmann-La Roche, Nutley, N.J., tapped Y&R Advertising, New York, to handle its estimated $80 million Xenical account, executives close to the situation said this afternoon. The other review contenders were Jordan McGrath Case & Partners and Ogilvy & Mather, both New York. Lowe
Consumer Healthcare, New York, was the previous agency. Roche couldn't immediately be reached for comment, while Y&R declined comment. Xenical, a weight-loss drug, has posted disappointing sales since its launch last year, industry observers have said. The drug has a long list of possible side effects, such as inability to control bowel movements, which presents a marketing challenge. Y&R's first work is not expected to break until early 2001. Y&R also handles Roche's Tamiflu flu drug, which may have given it a leg up during the review.
Copyright June 2000, Crain Communications Inc.