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Published on .

(March 27, 2001) -- Be Free Inc., an online marketing firm, announced today that marketers including Hearst Magazines, Verizon's SuperPages.com and Xerox Corp. will utilize its copyrighted marketing programs. Be Free will manage and track various partner marketing programs for the companies. "With tighter budgets across the board, marketers are looking for cost-effective ways to drive customers to their sites," said Gordon Hoffstein, Chairman-CEO of Be Free. -- Bonnie Tsui

Copyright March 2001, Crain Communications Inc.

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