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XM to get ad pitches in early April

Published on .

XM Satellite Radio, Washington, early next month will hear pitches from New York agencies Deutsch, McCann-Erickson Worldwide and Wieden & Kennedy, as well as TBWA/Chiat/Day, Playa del Rey, Calif., for its $100 million marketing account. The subscription radio service, launching in 2001, is looking for ideas on how to launch the brand across a variety of media from TV ads to selling subscriptions with radio receivers at point of purchase, said Robert Acker, VP-marketing.

Copyright March 2000, Crain Communications Inc.

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