Xoom.com nails 3 sponsorship deals

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Online direct marketing company Xoom.com, San Francisco, signed annual sponsorship deals with online auction site eBay, search engine GoTo.com and Web software retailer Buydirect.com. EBay will be promoted throughout Xoom's Web sites and will be able to promote targeted auctions to Xoom members. GoTo.com becomes the exclusive search engine for Xoom and its sites and Buydirect.com becomes the official co-branded partner on Xoom's software store, among other promotional perks.

Copyright January 1999, Crain Communications Inc.

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