Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Y&R Advertising, Your Choice TV to spearhead addressable advertising

Published on .

Your Choice TV, a digital TV service scheduled to launch this summer, said Y&R Advertising, New York, has become the first ad agency to partner with the service to develop addressable advertising on TV. Under the agreement, announced on Monday, Your Choice TV will work with select Y&R clients to target advertising to users. Your Choice TV is a multichannel TV network that shows repeats of programs shortly after they've aired, allowing advertisers to more narrowly target audiences.

Copyright July 1997, Crain Communications Inc.

Most Popular
In this article: