Y&R Advertising, Your Choice TV to spearhead addressable advertising

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Your Choice TV, a digital TV service scheduled to launch this summer, said Y&R Advertising, New York, has become the first ad agency to partner with the service to develop addressable advertising on TV. Under the agreement, announced on Monday, Your Choice TV will work with select Y&R clients to target advertising to users. Your Choice TV is a multichannel TV network that shows repeats of programs shortly after they've aired, allowing advertisers to more narrowly target audiences.

Copyright July 1997, Crain Communications Inc.

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