Y&R, BBDO PROMOTE TRIO OF AGENCY PLAYERS;KATZ'S NEW TITLE SIGNALS TOM CAREY MAY BE IN LINE TO MOVE UP AT BBDO

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Two major agencies rewarded rising stars with big promotions on March 1.

Ed Vick, president-CEO of Young & Rubicam's New York office, will in April become Y&R's president-CEO for advertising on a worldwide basis. John McGarry, current holder of that job, will move up to president, Y&R Inc.

Meanwhile, BBDO Worldwide promoted Bill Katz to president of its New York office, from exec VP-general manager. That promotion foreshadows a climb up the ladder for Mr. Katz's predecessor, Tom Carey, who drops the title of president-New York but remains co-CEO of New York.

VICK, McCARRY REWARDED

The Y&R promotions reward the efforts of Messrs. Vick, 52, and McGarry, 56, in leading a new-business surge at the agency.

In his new role, Mr. McGarry will assume responsibilities for Y&R's biggest clients across all of the agency's lines of business, including advertising, direct marketing and public relations.

Mr. Vick and Peter Georgescu, Y&R chairman-CEO, said they don't know who will replace Mr. Vick. One Y&R executive said a search is on outside the agency.

As for BBDO's Mr. Carey, 51, industry insiders suggested he's one of a few potential successors to BBDO Worldwide Chairman-CEO Allen Rosenshine, 56.

Phil Dusenberry, chairman of BBDO's New York office, described Mr. Katz's appointment as a "fortification of management."

Mr. Katz will retain his duties as worldwide account director for PepsiCo brands.

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