Y&R, Citron Haligman exit $15 mil Ore-Ida review

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Y&R Advertising, San Francisco, has dropped out of the $15 million account review for H.J. Heinz Co.'s Ore-Ida frozen specialty products line, citing a conflict. Y&R handles Campbell Soup Co.'s unadvertised Swanson line, but Campbell is telling the retail trade it will break a new $15 million TV campaign this fall. Citron Haligman Bedecarre, San Francisco, also exited the Heinz review last week, leaving San Francisco's Goldberg Moser O'Neill and DDB Needham Worldwide as contenders.

Copyright August 1997, Crain Communications Inc.

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