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Y&R consolidates Media Edge unit

Published on .

Young & Rubicam has combined the domestic and international operations of its media buying unit, Media Edge, into a single global organization. Billings for Media Edge Worldwide will be more than $10 billion for 1999; two-thirds of that total is outside the U.S. The new Media Edge will be led by Chairman-CEO Beth Gordon, who was previously head of the media shop's North American division.

Copyright November 1999, Crain Communications Inc.

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