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By Published on .

Young & Rubicam Inc. is continuing to revamp its management structure in preparation for its initial public offering, now expected to be pushed back to the second quarter of next year.

Y&R is promoting Mitch Kurz to chairman of client services and vice chairman of Y&R, overseeing account management worldwide for both Y&R Advertising and sister units. He will step down as president-chief operating officer of Y&R Advertising and the Y&R Wunderman Cato Johnson Partnership.


Both of those operations will now report to corporate Chief Operating Officer Edward Vick, promoted earlier this month as the start of a succession plan for Y&R Chairman-CEO Peter Georgescu.

Y&R has moved back its planned IPO, said executives close to the situation, to improve profit margins, which had risen to more than 10% but are now back down to 8% to 9% as a result of poor results at Burson-Marsteller, the PR unit whose internal operations are likely to be restructured. The company declined comment on an IPO.

In October, Y&R named Bear Stearns & Co. and Donaldson Lufkin & Jenrette as lead underwriters, with Goldman Sachs & Co., Furman Selz Co. and Smith Barney & Co. also participating in the deal, which could value the company at more than $2 billion.

The delay is not a problem, said industry observers.

"It sort of makes sense. When business is growing, the longer you wait, the higher the value," said Alan Gottesman, managing director of consultancy West

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