The change involves the formation of two primary Lincoln and Mercury teams, each with six members.
Each team has a member dedicated to the consumer (someone from account planning or research); the client (from the account group); and the dealer groups (from the dealer accounts). There's a relationship marketing expert from Y&R's Wunderman Cato Johnson subsidiary and a communications expert (from the media department).
Y&R's new structure will allow the agency to deliver integrated brand strategies quicker and better, said John Hirschboeck, president of Y&R, Detroit. He and Executive Creative Director Mike Belitsos will "helicopter above these groups to make sure the objectives are clearly met," he said. The move means a change from isolated departments, "where media worked independently of creativity, which worked independently of the dealer associations," he said.
TWO KEY APPOINTMENTS
This month, Lincoln-Mercury got a new general marketing manager, James Rogers, and, last March, a new general manager, Jim O'Connor.
Mark Turner, a Y&R senior VP who was management supervisor on the Lincoln account, becomes leader on the Lincoln team. Laurie Null, a senior VP who had been regional planning director on the dealer associations' account, becomes Mercury team leader.
Don Williams, exec VP-group director of the Lincoln-Mercury account, is relocating to Y&R's office in Sao Paulo to head the Ford account there.