Young & Rubicam's Media Edge rolled out its Digital Edge media operation across Europe, the Middle East and Africa. The expansion of Digital Edge, which already operates in the U.S., is aimed at serving Y&R's growing list of online clients in the regions including Andersen Consulting, Chanel, Danone, Ericsson, HarperCollins and United International Pictures. Brad Fairhead, previously account director for the Media Edge's Ericsson and Andersen Consulting accounts across Europe, will head the digital division. He will be supported by specialist teams in Amsterdam, Lisbon, London, Madrid, Milan and Stockholm.
Copyright August 2000, Crain Communications Inc.