Y&R's Energia in Latin America expands

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RIO DE JANEIRO--Young & Rubicam-owned Energia has furthered its expansion plans in Latin America with the acquisition of Giesta Publicidad, which operates in Brazil, Chile and Peru.

Energia is in negotiations to buy an Argentine agency and also has an eye on agencies in Puerto Rico and Mexico, according to Managing Director Manuk Masseredjian. Regional shops will remain independently run, receiving training at the Brazilian headquarters.

Energia is expected to grow by 30% this year.

Copyright July 2000, Crain Communications Inc.

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