Y&R'S KUGELMAN WINS TOP N.Y. POST: AGENCY VET WILL TEAM WITH NEW CREATIVE CHIEF

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Young & Rubicam continued to shift top management last week in what has been an ongoing bid to round out its roster of leaders.

In its second move in as many months to beef up top management at Y&R Advertising, New York, the company named Stephanie Kugelman, 51, chairman-CEO of the flagship office.

She joins Jim Ferguson, recently named president-chief creative officer, from chief creative officer at DDB Worldwide, Dallas. Edward Ney, former chairman-CEO of the parent company, also returned recently as chairman emeritus after the retirement of President John McGarry Jr.

LONGTIME VACANCY

Ms. Kugelman's post was essentially vacant since December, when Linda Srere was promoted to vice chairman-chief client officer. Peter Stringham, chairman-CEO of Y&R North America, had been temporarily running the New York office as well. Mr. Ferguson picked up his duties from Worldwide Creative Director Ted Bell, who had also been serving double duty. The New York creative job was essentially vacant since Helayne Spivak's 1993 departure.

"Stephie has terrific and powerful relationships with the creatives here," said Tom Bell, worldwide chairman-CEO of Y&R Advertising. "And the other thing she does so well, and I think we need, is she's a team builder. Now is the time for the next generation to step up."

STARTING OUT

Ms. Kugelman began her career at Y&R in 1971 as a research associate. Most recently, she was vice chairman-managing director. She was also point person on Sears, Roebuck & Co.'s account and will continue to work with the retailer.

The New York office of Y&R has billings of $3.6 billion and serves clients such as Sears, Mattel's Fisher-Price, Sony Corp. of America and United Airlines.

While she joins an elite group of top women executives at advertising agencies, Ms. Kugelman downplayed that aspect of her new job.

"It's not a factor anymore. It's about the way you lead, the way you manage, the way you think and the way you work with teams," she said. "It's nice and that's

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