He named Thomas Mosser, aseasoned public relations veteran and longtime Y&R executive, to the new position of exec VP-general manager of Y&R Inc. this month. He will be responsible for coordinating disparate units the holding company is integrating into more new-business pitches.
"We need help in how we deliver our entire organization for our clients' benefit," Mr. Georgescu said. "Tom's involved in making us a more user-friendly, more acceptable entity for our clients. He's making sure our systems are right and that barriers for communicating internally are removed."
Mr. Mosser is a former chief operating officer of Y&R public relations unit Burson-Marsteller. Since joining the parent early this year as exec VP in a rather nebulous communications post in charge of corporate branding, he has worked closely with Mr. Georgescu and client Philip Morris Cos.
One senior Y&R Advertising executive called Mr. Mosser a "wise counsel" but stressed he will not be considered Mr. Georgescu's second-in-command when Y&R Inc. Chairman Alex Kroll retires Jan. 1.
"Tom has strong administrative abilities and Peter is comfortable with him," the executive said, noting Mr. Georgescu is still assembling his top management team, including John McGarry, chairman-CEO, Y&R Advertising; Alan Sheldon, chief operating offi cer; Mitch Kurz, CEO, Wunderman Cato Johnson; and Y&R Advertising New York President-CEO Ed Vick, whose "star is brightening," the executive noted.
What's uncertain is who will get the president's post and coveted No. 2 seat. Although Y&R has been criticized as being heavy with senior-level executives, Mr. Kroll's confidantes, including Y&R Advertising Europe CEO Fernan Montero, Y&R Advertising Vice Chairman Tim Pollack and Y&R Inc. Vice Chairman Joe DeDeo, who heads Latin American operations, are expected to remain top players.