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Y&R wins Balance Bar

Published on .

Kraft Foods, Northfield, Ill., awarded its estimated $25 million Balance Bar Co. account to Y&R Advertising, New York. Y&R and its BrandBuzz unit spearheaded the integrated pitch. Young & Rubicam's Media Edge will handle media while its Landor Associates will work on branding. Suissa Miller, Los Angeles, previously handled.

Copyright May 2000, Crain Communications Inc.

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