Kraft Foods, Northfield, Ill., awarded its estimated $25 million Balance Bar Co. account to Y&R Advertising, New York. Y&R and its BrandBuzz unit spearheaded the integrated pitch. Young & Rubicam's Media Edge will handle media while its Landor
Associates will work on branding. Suissa Miller, Los Angeles, previously handled.
Copyright May 2000, Crain Communications Inc.