YadaYada gains mobility with AT&T Wireless Services

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Integrated wireless service provider YadaYada is hooking up its mobile services to the AT&T Wireless IP Network through a strategic alliance that will offer wireless data coverage to YadaYada's user base. Separately, YadaYada named William Short chief marketing officer, from advertising, Web development, publicity and promotions for Warner Bros., New York; Robert Stewart, chief financial officer, from chief financial officer, Lois/USA, New York; and Amit Joshi chief technology officer, from senior VP-technology, Tellet & Toyko Liberty, New York. All three executives will be based in New York.

Copyright October 2000, Crain Communications Inc.

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