Yahoo! goes after access provider business

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Yahoo! announced Jan. 12 Yahoo! Online powered by MCI Internet, a new service that's set to go live by April. While a price hasn't been set for the co-branded Internet service, David Trachtenberg, director of brand marketing at MCI, said that it will be competitive with other online services, and that MCI Internet service customers will be offered the chance to change over to the new service or remain with their existing service.

Yahoo! is the first search engine to get into the access provider business. In the past six months, many of the top search engines have modeled themselves as free online services, and partnered with leading Internet service providers to provide content and search capabilities.

In a related announcement, Yahoo! formed an alliance with London-based Freepages Group, which runs a business finder directory called Scoot. Under the terms of the deal, Scoot will develop a co-branded version of its site, which contains listings on more than 2 million U.K. businesses.

Copyright January 1998, Crain Communications Inc.

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