Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Yahoo! to broadcast 'Maxim' party in August

Published on .

Maxim will jump on the voyeurism bandwagon when it throws a party Aug. 10. The magazine will take over a Los Angeles hotel for the publishing party; everything--from bath towels to matches to signs outside--will be rebranded Maxim Motel. Yahoo! Broadcast will Webcast festivities live via three Webcams. Sponsors include Heineken USA's Amstel beer, Bacardi-Martini USA and Sega of America Dreamcast.

Copyright July 2000, Crain Communications Inc.

Most Popular
In this article: