will jump on the voyeurism bandwagon when it throws a party Aug. 10. The magazine will take over a Los Angeles hotel for the publishing party; everything--from bath towels to matches to signs outside--will be rebranded Maxim Motel. Yahoo! Broadcast will Webcast festivities live via three Webcams. Sponsors include Heineken USA's Amstel beer, Bacardi-Martini USA and Sega of America Dreamcast.
Copyright July 2000, Crain Communications Inc.