The acquisition, which had been rumored for several weeks, is Yahoo!'s largest purchase to date, and gives the portal a way to offer its users and advertisers rich-media content and capabilities.
Yahoo! said, on completing the merger, it would package Broadcast.com's streaming audio and video capabilities into Fusion Marketing Online. The newly formed marketing program will include multimedia advertising and Web hosting.
Securing a rich-media foothold is becoming increasingly important for portals. High-speed Internet service @Home purchased Yahoo! rival Excite earlier this year.
Copyright April 1999, Crain Communications Inc.