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Yahoo! to buy Yoyodyne

Published on .

Internet portal Yahoo!, Santa Clara, Calif., announced it would buy online promotions company Yoyodyne Entertainment, Irvington, N.Y. It agreed to exchange 280,664 shares of Yahoo! common stock for Yoyodyne, which conducts online sweepstakes to help drive traffic to its clients' sites. Yahoo! will use Yoyodyne's promotions to help support its merchants and advertisers. Some of Yoyodyne's popular programs include EZSpree, GetRichClick and EZVenture.

Copyright October 1998, Crain Communications Inc.

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