Losing Yahoo! is a blow to I/Pro, which is in the midst of renewing several significant auditing contracts. After several months of setbacks, I/Pro sorely needs to retain key clients to buck up its business.
"Yahoo! has always been on the cutting edge of this stuff," said Tim Reed, I/Pro director of marketing. "The fact that they're the first to move out and go to a Big 6 [accounting] firm isn't completely surprising."
"With our expanding inventory and content on Yahoo!, we felt it was best to strategically change the way we audit and certify our sites," said Jeff Mallett, Yahoo! senior VP-business operations. "We decided it was best to move away from the model of sending files to an independent source. ... The combined proposal and business agreement with Ernst & Young and ABC was the best combination we saw."
Starting this summer, Ernst & Young will provide third-party certification of Yahoo!'s audience measurement software. ABVS will validate Yahoo!'s site usage reports.
Copyright April 1997, Crain Communications Inc.