NEW YORK (AdAge.com) -- Yahoo hired former News Corp. executive Ross Levinsohn as exec VP to run its Americas business yesterday, replacing Hilary Schneider, who announced a few weeks ago that she would be leaving the company. AllThingsD's Kara Swisher first reported the impending hire.
"Ross has a phenomenal track record of executing digital media strategies that increase user engagement and, most importantly, accelerate topline growth," CEO Carol Bartz said in a statement. "I am confident that Ross' strategic vision, in addition to his deep industry experience, will allow us to solidify our position as the largest digital media, content and communications business around the globe."
Yahoo, which posted flat revenues for the most recent quarter, has suffered a number of executive departures lately and according to one company insider, "things here feel really unstable -- no one knows what's going on." Ms. Bartz has continued to apply a "kitchen-sink" strategy for Yahoo, aiming to be all things to all people online.
Mr. Levinsohn will report to Ms. Bartz, but it will be unclear how his role will relate to Blake Irving, the VP of product at Yahoo, who has been consolidating power by taking over more units within the company.
Mr. Levinsohn was the principal architect behind News Corp.'s $580 million acquisition of MySpace, which was folded into the company's Fox Interactive Media unit, which Mr. Levinsohn built. He left in 2006 to join Fuse Capital, an investment firm specializing in digital media companies. He was a top executive with AltaVista during the early days of the internet bubble and worked at Saatchi & Saatchi, according to the company press release.