Yahoo! announced Nov. 10 that it has an average of 25.4 million unique U.S. adult users per month, according to Mediamark Research Inc. Yahoo! reaches 63% of all U.S. adults using the Internet, and is followed by Netscape and American Online, as measured by MRI from March through August 1997. MRI's audience reach finding is consistent with other recent third-party research such as @plan/Gallup.
Copyright November 1997, Crain Communications Inc.