Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Yahoo! kicks off holiday e-commerce blitz

Published on .

Yahoo! launched its biggest promotional effort to date Nov. 27, with the Yahoo! Holiday Extravaganza, which runs through Dec. 18. Luring customers with an online sweepstakes, the promotion bundles 12 e-commerce sponsors, including J. Crew Group, Clinique Laboratories, DeBeers Consolidated Mines and FTD/Florists' Transworld Delivery Assn., into three holiday categories advertised in banner ads on Yahoo!'s front page.

In addition, on Dec. 2, the Netscape Guide by Yahoo! will kick off the Netscape Holiday Guide Promotion with Z Auction, Beneficial Bank and Prodigy as sponsors.

Copyright November 1997, Crain Communications Inc.

Most Popular
In this article: