Yahoo! kicks off holiday e-commerce blitz

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Yahoo! launched its biggest promotional effort to date Nov. 27, with the Yahoo! Holiday Extravaganza, which runs through Dec. 18. Luring customers with an online sweepstakes, the promotion bundles 12 e-commerce sponsors, including J. Crew Group, Clinique Laboratories, DeBeers Consolidated Mines and FTD/Florists' Transworld Delivery Assn., into three holiday categories advertised in banner ads on Yahoo!'s front page.

In addition, on Dec. 2, the Netscape Guide by Yahoo! will kick off the Netscape Holiday Guide Promotion with Z Auction, Beneficial Bank and Prodigy as sponsors.

Copyright November 1997, Crain Communications Inc.

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