Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Yahoo! kicks off Major League Soccer deal

Published on .

Yahoo! will be the official Internet navigational guide for Major League Soccer in a four-year deal being announced today. Yahoo! will bolster its soccer content and encourage users to tune into broadcasts through banners and promotional sweepstakes. One yet-to-be named MLS team will have Yahoo! logos on its uniform.

Copyright October 1998, Crain Communications Inc.

Most Popular
In this article: