Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Yahoo names first agency

Published on .

Yahoo!, Sunnyvale, Calif., tapped Black Rocket, San Francisco, as first agency for the Internet directory's estimated $8 million account. Yahoo! earlier this month said it filed for an initial public offering, as did competing directory service Excite!. With so many search engines and directories popping up, most in the industry expect a major battle for market share this year.

Most Popular
In this article: