Yahoo names two to board

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Yahoo Corp. named Eric Hippeau, chairman-CEO of Ziff-Davis Publishing Co., and Arthur H. Kern, chairman-CEO of American Media, to its board of directors. Ziff has a strategic alliance with Yahoo to create the magazine Yahoo Internet Life as well as a companion Web site and CD-ROMs. Yahoo recently said it would file for an initial public offering.

Copyright March 1996 Crain Communications Inc.

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