is opening sales offices in five cities including Los Angeles, Dallas, Chicago, New York and San Francisco. The search engine also plans to hire about 25 employees by yearend. Yahoo! has already hired sales reps from Excite, HotWired, Conde Nast, Messner Vetere Berger McNamee Schmetterer/Euro RSCG and Rubin Postaer & Associates. ``Our objective is to create a stronger local presence and provide consultation for local advertisers in creating customized promotions,'' said Karen Edwards, director of marketing at Yahoo!.
Copyright November 1996, Crain Communications Inc.