Yahoo! Monday said it is the most popular search engine on the Internet according to PC Meter's April 1997 research results. With a 37.4% reach in U.S. Internet households, Yahoo! is the No. 1 network followed by Excite at 30% and Lycos at 15.2%. Among all types of Internet sites, Yahoo! ranks ahead of Netscape and came in second to AOL. Additionally, compared to the top 10 Web sites, Yahoo! said it ranked highest in average time spent by individual users at the site each month.
Copyright June 1997, Crain Communications Inc.