While Yahoo! experienced impressive year-on-year growth, it's less attractive on a quarter-to-quarter basis. Revenues were up only 12% from the fourth quarter's $8.5 million. Revenues rose 55% from the third quarter to the fourth. Yahoo! is highly dependent on advertising for revenues, and the first quarter was slow across the Internet. Most Internet publishers expect growth from the first to second quarter to pick up substantially.
Copyright April 1997, Crain Communications Inc.