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Yahoo! Sports enters ski, snowboard marketing deal

Published on .

Yahoo! today unveils a deal with the U.S. Ski and Snowboard Team. Under the terms of the agreement, Yahoo! Sports will be the title sponsor of the "Yahoo! Sports Big Air & Style" series, three competitions set to air on national TV. In exchange, U.S. Ski and Snowboard Team content will appear on Yahoo! Sports (http://sports.yahoo.com), and be able to use Yahoo! to publicize the athletes through chat programs, e-commerce programs and sweepstakes. U.S. Snowboard Team members will wear Yahoo! Sports patches on their uniforms. Yahoo! has done several other marketing deals over the years with the National Basketball Association and the National Football League.

Copyright December 2000, Crain Communications Inc.

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