Yahoo! Sports is the official Internet Services Sponsor for the upcoming 2000 racing season at the Laguna Seca Raceway in Monterey, Calif. Financial terms of the deal announced today were undisclosed. Yahoo!, the first dot-com sponsor at Laguna, will back auto and motorcycle racing events across its properties.Yahoo! Chat will host chats with race car drivers, race-related charity auctions will take place on Yahoo! Auctions and Yahoo! Sports
will offer racing coverage. Yahoo! also will back Laguna through ticket sales, sweepstakes and other promotional efforts. Yahoo! isn't the only racing dot-com. Last month search engine Northern Light struck a $50 million sponsorship deal with the Indy Racing League.
Copyright February 2000, Crain Communications Inc.