The study revealed that attitudes toward e-commerce among different age groups were primarily driven by product selection, comfort with online credit card use and customer service, with the youngest age group surveyed (ages 18 to 24) displaying higher confidence in these areas.
Regionally, Internet users in the Northeast showed generally higher confidence in e-commerce overall, especially in regard to delivery of goods purchased, price comparison tools and the ability to find better prices online. The program, announced today, will provide a barometer for consumer confidence in various Internet offerings. -- Adrienne Mand
Copyright June 2001, Crain Communications Inc.