YAHOO! STUDY SAYS WEB USERS CONFIDENT SHOPPING ONLINE

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(June 27, 2001) -- According to the results of the first Yahoo!/ACNielsen Internet Confidence Index, more than four out of 10 (42%) of U.S.-based Internet users intend to purchase items online during the next three months, and they will spend an estimated $9.9 billion via the Web during that time period.

The study revealed that attitudes toward e-commerce among different age groups were primarily driven by product selection, comfort with online credit card use and customer service, with the youngest age group surveyed (ages 18 to 24) displaying higher confidence in these areas.

Regionally, Internet users in the Northeast showed generally higher confidence in e-commerce overall, especially in regard to delivery of goods purchased, price comparison tools and the ability to find better prices online. The program, announced today, will provide a barometer for consumer confidence in various Internet offerings. -- Adrienne Mand

Copyright June 2001, Crain Communications Inc.

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