Yahoo targets young adults

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Yahoo! Corp., Mountain View, Calif., announced Monday a deal with Random House to publish a young adult thriller series called The Lurker Files on Random House's site and new kids' directory from Yahoo called Yahooligans . The launch coincides with a fiction contest.

To build Yahooligans!, a search guide with editorial that uses adult and kid input to rate sites of interest to the 8-14 set, Yahoo! partnered with Ingenius, which specializes in young adult entertainment products for kids and safety-oriented SurfWatch Software, Los Altos, Calif. In addition to Random House, Disney Publishing Co. and Ziff-Davis Publishing Co.'s Family PC will provide editorial on the site.

Other companies have made bold initiatives to reach the kids' market in recent weeks, including Columbus, Ohio-based CompuServe, which debuts WOW! as a family-oriented online service emphasizing kid content on March 25.

Creative Artists Agency, Los Angeles, and the McKinley Group, Sausalito, Calif. which runs Web search guide Magellan announced last month it would begin building an entertainment site for kids with input and participation from CAA celebs later this spring.

NBC to create Olympic site
NBC Sports is launching a Web site to promote its on-air coverage of the Atlanta Games and the 100th Anniversary of the birth of the Olympics. Areas on the site include athlete profiles, day-in-the-life of an Olympic hopeful, golden moments in the Olympics and a chat line. NBC will also sell advertising on the site; specifics were undisclosed. The site is also accessible on the Microsoft Network. NBC formerly built a SuperBowl site in conjunction with Microsoft and the NFL that attracted more than six million visitors.

Copyright March 1996 Crain Communications Inc.

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