Yahoo! traffic on the rise

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Yahoo! said traffic across all its properties reached more than one billion page views for the month of April. Additionally, Yahoo! ranked No. 1 in household audience reach for search and directory companies, according to PC Meter's March results. Yahoo's reach was 37.5% followed by Webcrawler (24.2%), Excite (24.1%), Infoseek (17%) and Lycos (16.7%).

Copyright May 1997, Crain Communications Inc.

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