Yahoo gets serious

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Web directory Yahoo on Monday will unveil a new interface that includes a news feature from Reuters NewMedia as well as advertising, a first-ever for the grassroots guide. Yahoo's five flagship sponsors will pay $20,000 per month during a three-month trial for rotating banner signage on the online guide's most popular pages. Advertisers include MasterCard International, MCI Communications Corp., Internet Shopping Network, NECX (an online computer store) and Worlds Inc., an online publisher of 3-D virtual environments.

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