Yankee Group consultant moves to Organic

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Gregory Wester has been named corporate director of specialized practices at interactive agency Organic, San Francisco. Mr. Wester previously was VP-Internet market strategies at research company Yankee Group, Boston. In his new role, Mr. Wester will create new consulting services for Organic, including return-on-investment strategies, industry differentiation and customer loyalty programs. His takes his new post effective Sept. 28.

Copyright September 1998, Crain Communications Inc.

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