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YANKEES' DEREK JETER GOES TO BAT FOR GATORADE

New Spot for Fierce Brand Debuts During All Star Game

Published on .

NEW YORK (AdAge.com) -- PepsiCo Beverages and Foods North America tests the acting skills of New York Yankee Derek Jeter in a 30-second spot that breaks July 9 for its Gatorade Fierce brand.

Set in a Gothic stadium, Mr. Jeter challenges a Gargoyle to bring on the heat in the spot created by Omnicom Group's Element 79, Chicago.

It will make its debut during Major League Baseball's All Star Game telecast.

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