The Statue of Liberty struts her stuff on the Las Vegas Strip in anticipation of the Jan. 3 opening of the New York-New York Hotel & Casino. It took nearly eight months to create the commercial, in which an actress playing Lady Lib erty interacts with other landmarks of the Strip. The new $460 million hotel and casino facility is a joint venture between MGM Grand and Primadonna Resorts. The spot, created by Asher/Gould, Los Angeles, is running in western markets.
Copywriter: Kaleeny Cannon. Art director: Tris Casserio.