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1981: Lord, Geller, Federico, Einstein invoked the spirit of Charlie Chaplin's Little Tramp character in a series of IBM ads that ran through the mid-1980s.

1987: LGFE used actors from "MASH" in an office setting to tout IBM's new Personal System/2 PC line.

1989: Wells, Rich, Greene enlisted Richard Avedon to direct nine spots featuring people explaining how IBM helped them solve problems.

1993: A campaign from Wells Rich Greene BDDP showed how companies like Nike were using IBM products to meet their goals.

1994: Ads from Lintas touted IBM's revamped line of AS/400 Advanced Series minicomputers, distinctively encased in sleek, black boxes meant to give the product a hip look.

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