YELLOW PAGES PUBLISHERS TO PUT ACCOUNT INTO REVIEW IN MAY

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(April 19, 2001) -- The Yellow Pages Publishers Association (YPPA) will send out requests for proposals in May, kicking off an advertising agency review for its $3 million account, said John A. Greco Jr., president-CEO of YPPA, which is based in Berkeley Heights, N.J.

The agency of record and incumbent, The Martin Agency, Richmond, Va., is expected to participate in the review. Mary Maroun, founder of New York-based consulting firm Combustion Inc., is handling the review. Maroun was most recently president of Omnicom Group's TBWA/Chiat/Day, New York.

YPPA expects to conduct on-site visits with prospective agencies in June, after which it will select three to four shops to participate in a final round in which each will receive a creative and strategic assignment. Final presentations will take place at the end of July, with a decision expected in August. -- Richard Linnett

Copyright April 2001, Crain Communications Inc.

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