The agency of record and incumbent, The Martin Agency, Richmond, Va., is expected to participate in the review. Mary Maroun, founder of New York-based consulting firm Combustion Inc., is handling the review. Maroun was most recently president of Omnicom Group's TBWA/Chiat/Day, New York.
YPPA expects to conduct on-site visits with prospective agencies in June, after which it will select three to four shops to participate in a final round in which each will receive a creative and strategic assignment. Final presentations will take place at the end of July, with a decision expected in August. -- Richard Linnett
Copyright April 2001, Crain Communications Inc.