×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

YESMAIL IN DEAL ADDS VOICE COMPONENT TO E-MAIL CAMPAIGNS

Published on .

(May 2, 2001) -- E-mail marketing company YesMail, Chicago, is partnering with Internet voice-services provider ITXC Corp., Princeton, N.J., to become a reseller of its "Push to Talk" offering.

YesMail will sell the service to clients on a cost-per-thousand basis, enabling them to add voice capabilites to their e-mail campaigns. Via a button within the e-mail text, recipients can talk to the marketers' representatives directly from their computers or phones. -- Cara Beardi

Copyright May 2001, Crain Communications Inc.

In this article:
Most Popular