YESMAIL IN DEAL ADDS VOICE COMPONENT TO E-MAIL CAMPAIGNS

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(May 2, 2001) -- E-mail marketing company YesMail, Chicago, is partnering with Internet voice-services provider ITXC Corp., Princeton, N.J., to become a reseller of its "Push to Talk" offering.

YesMail will sell the service to clients on a cost-per-thousand basis, enabling them to add voice capabilites to their e-mail campaigns. Via a button within the e-mail text, recipients can talk to the marketers' representatives directly from their computers or phones. -- Cara Beardi

Copyright May 2001, Crain Communications Inc.

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